Social Media Collateral and your book

Social Media Collateral - A message that spreads like a virus by word of mouth, email, blogs etc. are important visualizations of key scenes or quotes from your new book. They are essential in offering your potential reader a glimpse inside the book. Not unlike writing a summary or your back cover description; Social Media Collateral allow your intended audience a look inside, in order to determine whether or not they'd enjoy your new work of fiction.

I've been using Social Media Collateral for years and have seen greater interactions via social media (the perfect place to employ this method) including comments, likes and even shares and sales!

When my newest trilogy, a Sci-fi space opera, was only entering its second draft, already I'd been creating Social Media Collateral in order to build interest. I placed these again when the book is released on my own pages, as well as related group pages across multiple networks with links to purchase the book or ebook.

Writing and marketing go side-by-side and Social Media Collateral tend to excite your potential buyer through intriguing quotes and accompanying images. Social Media Collateral can vary in size and there is no rule to follow when creating one. However, if you plan to use it as an ad on Facebook, remember not to use too many words to get your point across. FB ads limit the amount of space the copy employs on your Social Media Collateral.

Below are some examples of the resent Social Media Collateral I've posted for the trilogy when it was till months out from being completed.

www.mikepoeltl.com 

Using design to sell your books isn't just for the covers anymore

It was once true that the book cover design sold your books for you. While that may still be the case, there are several new ways in which design can sell your books.

They're called Infographics. Pick a quote of substance from your book, pull it right from your characters mouth, they won't mind, you gave it to them after all. Then hand it over to a designer and ask that they create a design around the quote, and give credit where it is due, name your character as the person from whence the quote originated. This helps create a level of reality, character building, if you will, and so potential readers become interested in this character; especially if they can relate to the quote, or experience some emotion when they read it. Just be sure the quote is suggestive of your character, so the reader can become familiar with your character’s personality even before they read your book. This becomes a potential selling point to those who either take offence at the quote or appreciate the comment and want to understand why your character said what they did or thinks the way they do.

Every chance we have as authors to pull in another reader could mean the difference between success and failure. If you can create these designs yourself then all the better. Post them to Facebook, twitter, Instagram, google+ and everywhere in between.

The below examples are from The Judas Syndrome trilogy featuring quotes from two of the main characters which speaks to their individual personalities.

To enquire about this specialized service and to see more samples visit Quote infographics

Michael Poeltl